Media buying

Our media planning and buying services traverse all paid media – from TV, radio and across digital platforms. We recognise how the interaction between offline campaigns and the full spectrum of digital media will support the broader marketing strategy. We’re audience-centric, and our accurate planning is geared to your businesses.

How can Media Buying from Creative Litmus help you? Well! You can always go on to buying media yourself, but here at Creative Litmus, you’ll have one SPOC assigned to co-ordinate with all the SPOCs from the different media buying platforms. Our team will take a complete brief from you about your goals, and we will bring the different media buying opportunities to you.

Our team will follow through a 5-Step Process to execute successful Media Buying Activity for you. Here is what our team will process:

• Thorough market research to identify where your Target Audience is present
• Understand your audiences’ interest
• Frame the content and creatives to tap your target audience
• Tap your audience when they are most receptive to your messages
• A/B Testing of the content, creatives and the Ad placement to understand what is working and what is not on the Target audience for your brand

We’ll provide you with a cost-effective path to the complete media landscape, and the reach you need to drive your consumer behaviours. Our campaigns optimisation produces the best achievable performance, creating a significant contrast between a good campaign and a prominent one. With a results-driven, accountable ethos, we’re focused on getting you the highest possible return.